At Seyrul, we provide an ecosystem
for lasting and effective results.
Our clients and participants often tell us that what sets us apart is how practical, engaging, and deeply relevant our training is.
Whether it's communication, sales mastery, or executive coaching, our sessions are designed to be hands-on, immediately applicable, and tailored to real workplace challenges.
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Seyrul: The Buy-In Company is a bespoke provider of corporate sales and communication training services. We specialize in equipping professionals with the skills to communicate persuasively, lead effectively and drive results.
Buy-In is our signature methodology that helps individuals and teams communicate with clarity, build trust quickly, and move others to action. It blends psychology, storytelling, and strategy to strengthen credibility, increase persuasive power, and sharpen your ability to convince ethically and effectively. At its core, Buy-In turns your words into a vehicle for lasting influence and impact.
Our tailored workshops and coaching sessions are designed to enhance executive presence, storytelling and strategic communication.
At Seyrul Consulting, our clients and participants often tell us that what sets us apart is how practical, engaging, and deeply relevant our training is.
WIN Buy-in
Transformational Training & Workshops for Sales, Influence, and Communication Mastery
Whether for one executive or hundreds of staff, our training programs are designed to scale — from 1–3 day in-person workshops to instructor-led virtual sessions, self-paced learning, and intensive accelerators.
Grounded in the Buy-In Speakin methodology, every experience equips participants with practical tools to build trust, influence decisions, increase revenue and lead high-impact conversations across any level of the organization.
Hear What Our Clients Say
I closed a deal in 30 minutes after using his strategy.
“I applied Abu’s framework during a negotiation — and closed the deal in 30 minutes. That alone was worth the session.”
— Renee Ismail, Founder,
The Freelance Academy
Abu achieved in one day what I've never seen accomplished in my 20 years in this industry.
"His positive energy, along with clear analysis and actionable suggestions, left a lasting impact."
Ummi Harun, Co-founder,
Savvy Spaces
More than just techniques, Sofian’s honest and sincere approach made a huge impact
"I highly encourage business owners who are serious about growth and want to develop stronger communication and sales skills to attend Sofian’s Buy-In sessions."
Muhammad Sulaiman Surani,
Managing Director / Founder, Epilogue Multimedia Pte. Ltd.
Industries We Serve
Seyrul Consulting equips financial services leaders with high-trust communication strategies to recruit top talent, close premium clients, and lead with conviction.
We specialize in tactical sales coaching, keynote speaking, and transformative training rooted in the Buy-In Speaking™ methodology.
Trusted by 300+ financial advisors, we turn everyday conversations into powerful business outcomes.
Financial Services
Seyrul Consulting helps tech founders, product leaders, and sales teams master high-stakes communication - from investor pitches to enterprise sales.
Using the Buy-In Speaking™ methodology, we turn technical insights into clear, compelling narratives that move stakeholders. Our training builds trust, sharpens persuasion, and accelerates deal cycles.
Technology
We empower healthcare leaders, clinicians, and medical teams to communicate with clarity, empathy, and authority especially in high-pressure environments.
From patient engagement to cross-disciplinary leadership, our frameworks translate complex knowledge into meaningful conversations. Seyrul Consulting bridges the gap between clinical expertise and human connection.
Healthcare
We train designers, marketers, and agency owners to pitch with confidence, defend ideas with impact, and build buy-in with clients.
Our approach turns artistic talent into commercial success through strategic storytelling and persuasion.
Creative
In the high-touch world of events, communication drives trust, urgency, and conversion.
Seyrul Consulting equips event planners and agency leads with the tools to win proposals, manage stakeholders, and lead teams under pressure.
Our training makes every pitch, update, and debrief count.
Events Management
We help educators, school leaders, and edtech founders speak with presence, lead with purpose, and influence across generations.
Whether it’s parent communication, stakeholder engagement, or inspiring change, Seyrul Consulting offers frameworks rooted in clarity and connection.
Our work empowers educational leaders to lead beyond the classroom.
Education
Let's Start Transforming
Your Team Now
Reach out to us to discuss how we can help your business thrive through our training expertise.
60 Paya Lebar Road
#07-54 Paya Lebar Square
Singapore 409051
© 2025 by Seyrul Consulting